1. Use Graphics And Images
The internet becomes more and more visual: graphics and pictures are well clicked, while text deserts are rare to impress readers.
Just the structure of many texts is daunting: missing clarity is one of the main reasons of users to bounce or not even start reading the text. With graphics and images you can loosen up text and transport information visually.
According to studies articles with graphics and images are consumed 94% more than those without.
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Modern websites have to be quickly accessible. Nobody wants to wait for content to load nowadays. Usually you have three seconds to convince a visitor that he’s on the right websites and it’s rewarding to stay and not go to competitors’ sites. If that doesn’t work out you usually lose the potential client. Bad loading times are not the only problem. We found seven causes that scare off users. Click here and read the full article.
Pinterest is still one of the fastest growing social networks worldwide, not only in the US. With Pinterest you can reach a lot of people: the “social traffic” from Pinterest is way bigger than from certain blogs and even Facebook. Building a brand and branding a website will work great on Pinterest. But what can you do to really skyrocket your success? What is really important and what’s working out fine? The eight following tips will enlighten you. Click here and read the full article.
Backlinks, vernaculary just “links” and titled by Wikipedia as “reference”, are still the salt in the seo soup in 2014. The problem is “good” backlinks are harder to get. It’s the result of Google’s ever-coming updates and link network hits that make former methods useless. So what now? Stop building links and just care about social signals? This can’t be the solution. Building lnks is till important, because that’s what Google cares about – but it must be the right ones. But what is “right”? This is up to Google. But, and here comes the good news, there are a few characteristics you can spot good links with. You just have to know them… Click here and read the full article.
Twitter traffic can be a good thing, such as traffic from any source. People often forget Twitter has not yet made it to the top in Germany. Also, Twitter has a spammy reputation from scratch, but this is only true for its first 3 or 4 years. Since that a lot has changed and made Twitter a necessary tool in very marketing mix and content marketing strategy. Twitter traffic is important and belongs in every mix: if you want to be independent from single sources like Google, you have to diversify! Twitter is one way for that. But how to get more traffic from Twitter? Click here and read the full article.
Facebook ist the first choice for all who want to extend their range of influence in social networks. With more than 25 million active users per month in Germany, it’s no question Facebook should not be missing in any social media strategy. If you don’t know that nowadays, you have a serious problem. You miss opportunities to represent yourself, your company or your brand. But it’s not all about participating. If you want to build a living community, you have to offer something – and I am not only talking about your own content! Click here and read the full article.
Modern internet is stuffed with lots of content swamping many. Which text, picture, video or slide is really good? Which person, company or brand should one follow to be really informed? Informational swamping can be become a problem leading to consuming less content. This influences reach negatively. So to reach as many people as possible with your content you need to regard some very important requirements – four of very important requirements which I included in this text. Click here and read the full article.
Content Marketing is the buzzword in 2013. Many companies slowly start to discover content as what it is for years: the most important element. Google has become better in discovering cheap content. The rise of social networks has led to content being discussed, shared and spread – if it’s really good. This is also the reason why Content Marketing will not disappear in the next years. As independent discipline and necessary part of any online marketing strategy high quality content will also play a big part in the future. The only question is: what are the trends for the next year? Here they are… Click here and read the full article.
Content Marketing is probably the mostly hyped online topic in 2013. Many understood it, some not. Some try really hard to get traffic by providing added value. A diehard part of people has realized it’s not about ads or commercials, but brand and community building. Missing a basic understanding of Content Marketing is only one problem. I worked on some more problems, that exist after my mind, in this article. Click here and read the full article.
Which network is better: Facebook or Google+? Which networks works better in which case? I’ll dig into the question and show you cannot compare the two. Or can you? About two and a half years ago Google+ came up on the screen and developed fine ever since. From the outside it seems no Google product has ever grown that fast. And of course Google really needed a success in the social business. Too many tries had failed. Google Wave and Google Buzz went down the toilet. So is Google+ a success? Probably. At least successful enough to compare it to Facebook steadily. But this is a major problem: if you compare Facebook and Google+ you haven’t really understood it! Click here and read the full article.