April 14, 2014
Backlinks, vernaculary just “links” and titled by Wikipedia as “reference”, are still the salt in the seo soup in 2014. The problem is “good” backlinks are harder to get. It’s the result of Google’s ever-coming updates and link network hits that make former methods useless. So what now? Stop building links and just care about social signals? This can’t be the solution. Building lnks is till important, because that’s what Google cares about – but it must be the right ones. But what is “right”? This is up to Google. But, and here comes the good news, there are a few characteristics you can spot good links with. You just have to know them… Click here and read the full article.
March 21, 2014
Twitter traffic can be a good thing, such as traffic from any source. People often forget Twitter has not yet made it to the top in Germany. Also, Twitter has a spammy reputation from scratch, but this is only true for its first 3 or 4 years. Since that a lot has changed and made Twitter a necessary tool in very marketing mix and content marketing strategy. Twitter traffic is important and belongs in every mix: if you want to be independent from single sources like Google, you have to diversify! Twitter is one way for that. But how to get more traffic from Twitter? Click here and read the full article.
December 10, 2013
Facebook ist the first choice for all who want to extend their range of influence in social networks. With more than 25 million active users per month in Germany, it’s no question Facebook should not be missing in any social media strategy. If you don’t know that nowadays, you have a serious problem. You miss opportunities to represent yourself, your company or your brand. But it’s not all about participating. If you want to build a living community, you have to offer something – and I am not only talking about your own content! Click here and read the full article.
November 28, 2013
Modern internet is stuffed with lots of content swamping many. Which text, picture, video or slide is really good? Which person, company or brand should one follow to be really informed? Informational swamping can be become a problem leading to consuming less content. This influences reach negatively. So to reach as many people as possible with your content you need to regard some very important requirements – four of very important requirements which I included in this text. Click here and read the full article.
November 11, 2013
Content Marketing is the buzzword in 2013. Many companies slowly start to discover content as what it is for years: the most important element. Google has become better in discovering cheap content. The rise of social networks has led to content being discussed, shared and spread – if it’s really good. This is also the reason why Content Marketing will not disappear in the next years. As independent discipline and necessary part of any online marketing strategy high quality content will also play a big part in the future. The only question is: what are the trends for the next year? Here they are… Click here and read the full article.
November 5, 2013
Content Marketing is probably the mostly hyped online topic in 2013. Many understood it, some not. Some try really hard to get traffic by providing added value. A diehard part of people has realized it’s not about ads or commercials, but brand and community building. Missing a basic understanding of Content Marketing is only one problem. I worked on some more problems, that exist after my mind, in this article. Click here and read the full article.
October 28, 2013
Which network is better: Facebook or Google+? Which networks works better in which case? I’ll dig into the question and show you cannot compare the two. Or can you? About two and a half years ago Google+ came up on the screen and developed fine ever since. From the outside it seems no Google product has ever grown that fast. And of course Google really needed a success in the social business. Too many tries had failed. Google Wave and Google Buzz went down the toilet. So is Google+ a success? Probably. At least successful enough to compare it to Facebook steadily. But this is a major problem: if you compare Facebook and Google+ you haven’t really understood it! Click here and read the full article.
October 25, 2013
The buzzword “content marketing” sounds in everybody’s ears nowadays. Not too long ago the online world was easy. If you wanted fast success, you knew what to do: huge amounts of spam projects entered the Google index daily, loads of links that where created quick and dirty, pushing these sites on top of the search results. But then it was Google’s turn: first Panda, then Penguin. Heads roll. And faster as you could say “reconsideration request” it was over with spammy projects. Since then there is a new goal: high quality content. A whole branch in commotion, but… is content marketing really something new? No. It was always there, but meanwhile people understood its meaning. Unfortunately there is a whole bunch of things you can do wrong. How to make sure the curse of content marketing does not fall on you? Click here and read the full article.
October 18, 2013
Online shops are part of the internet and the latest since Amazon began to break through, even the last doubts to sell product online were killed. Revenue of online retailers grew 27% in 2012 for example and perspectives are looking good. With such conditions it’s understandable the amount of online shops is increasing. Problem: not every shop works well, creates enough revenue or fights with legal problems. Basically it’s not complicated, if you have a good strategy and know what to do before (re)launching. Having a strategy means to know what a good online shop looks like and how it has to be designed. The following 7 characteristics provide a good basis of knowledge for online shops. Click here and read the full article.
October 9, 2013
Twitter wants to follow Facebook and get its IPO done. This makes sense, eventually Twitter grows steadily. A successful IPO will ensure that growth – also because it will ensure more money for expansion. As many other social networks that live from user generated content, the often named “short message service” does, too. In fact it’s a user dependency and lack of own content. It works fine, but there are also many people who don’t really understand it – although it could be so easy. Many mistakes are made on Twitter, and they all could be avoided. I document 7 of those – don’t counterfeit! Click here and read the full article.